Logo for
Laura Khoudari
The Brief
New logo for Laura Khoudari, a leading trauma-informed wellness author, speaker, and practitioner empowering change in folks’ wellness approach
I partnered with brand consultancy, Mildred Mae, in designing Laura’s new logo, creating a new visual identity, and relaunching their website. I was especially excited to help Laura get the word out about her trauma-informed offerings as she shifts away from personal training toward more speaking, writing, and facilitating.
The ingredients
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Northern Flickers being a bit extra
The flicker with a distinctive red mark on its head and glamorous feathers were especially meaningful for the client
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Matisse
Abstract forms inspired much of the treatment of the logo. The client has an especial affinity for Matisse and his aesthetic.
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Weights
With a background in lifting and strength training, the repetitive forms of the actual weights echoed many of the other motifs we explored.
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Feathers lift heavy things
With a background in lifting and a book named Lifting Heavy Things, that feathers lift so much felt appropos.
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Mildred Mae
I worked in partnership with Mildred Mae, a brand consultancy, which oversaw the client’s overall rebranding.